Healthcare Special Enrollment Period: Rural Week of Action

The Centers for Medicare and Medicaid Services (CMS) is continuing to promote Weeks of Action!  Each week will focus on engaging a targeted population to encourage action to come to HealthCare.gov during the Special Enrollment Period and enroll in coverage or potentially take advantage of more cost savings. 

As part of the Rural Week of Action, CMS is encouraging qualified individuals and families to enroll in or change Health Insurance Marketplace plans. More people may qualify for Marketplace savings that will lower the cost of premiums.  It is estimated that 65 percent of uninsured rural adults could have access to a health plan with $0 premium on HealthCare.gov.

During the week of July 6-9, you are encouraged to help spread the word with your partners and members about helping rural adults enroll in health insurance through HealthCare.gov. Weeks of Action focused on other populations will continue to August 15, 2021 when the SEP ends.

There are several resources for promotion this week on partner toolkit including social media, fact sheets, graphics, etc.

More resources can be found in the Week of Action Communications Toolkit which includes talking points, messaging, and a drop in article that can be customized for your organization.

ICYMI (In Case You Missed It):

Two weeks ago CMS encouraged health centers, including rural health centers, to take action to boost enrollment during the SEP. See a special message for health centers from CMS Administrator Chiquita Brooks-LaSure.

For more information, contact the CMS Office of Communications Partner Relations Group at Partnerships@cms.hhs.gov or view the website for further resources.

Image courtesy of John Reed on Unsplash